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GoAutomotiveMarketing is your trusted partner in the automotive industry’s digital transformation. As a premier automotive marketing agency, we specialize in delivering cutting-edge digital marketing solutions tailored specifically for the automotive sector.

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SEO for the Automotive Industry: Unleashing
the Power of Digital

Automotive Search Engine Optimization, often referred to as automotive SEO, is rapidly becoming the driving force behind car sales and dealership traffic. As the automobile sector surges ahead in the digital era, optimizing your website for search engines is more crucial than ever. But what does this encompass, and why should dealerships prioritize it?

Analyze the outcomes of your marketing campaign and look for ways to improve it. Automotive SEO will continue to be crucial to your strategy because modern car buyers utilize the internet more and more frequently to do their research and make judgments. It might even become more crucial for managing a fruitful online marketing campaign. GoAutomotive Marketing’s staff is accessible to support all of your digital marketing initiatives.

Our SEO Process Overview​

Keyword Research

Analyzing and selecting relevant keywords to target in your content for better search engine visibility and user engagement.

On-Page Optimization

Optimizing individual web pages by improving content quality, meta tags, headings, and internal linking to enhance their search ranking.

Technical SEO

Besides optimizing the speed of your site and ensuring that it is user-friendly on both desktop and mobile devices, we provide that your website's HTML markup is search engine-friendly.

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Content Marketing

By addressing user needs and aligning keywords with targeted content, we create high-quality, informative, and engaging articles.

Link Building

Our goal is to increase your website's authority and search engine ranking by acquiring quality backlinks from authoritative websites.

Schema Markup

Rich snippets in search results can be obtained by implementing structured data markup on your content.

What is Automotive SEO?

Customers of automobiles utilize the internet to learn about models, locate a dependable service facility, and accomplish other relevant tasks. SEO tactics encourage more visitors from the demographic that your dealership is trying to reach. Users of search engines are more inclined to visit websites that appear in the first few results on these pages. The design and content of your website must take Google’s search algorithms into account if you want to increase online visibility for your auto dealership in this way. By crawling through the pages, Google’s bots must be able to recognize your website and determine what the material is about. Google must also decide that your website is more relevant and helpful to users than other websites for it to appear higher in search engine rankings.

Among the many tactics employed for automotive SEO is developing relevant, helpful, and keyword-focused content for your website. The keywords and content are particularly targeted at the wants and needs of auto customers, including things like auto services, auto loans, new car models, and more. When someone looks up a related query, like “best SUVs,” “car dealer in [location]”, or “sedans with best gas mileage,” having a robust automotive SEO strategy ensures your website ranks high in the search results.

Developing internal links is crucial for automotive SEO, and it entails adding pertinent links to reputable auto industry groups, resources, and other relevant websites. A website for a car dealership should also contain headlines, internal links, meta tags, and optimized images on all of its pages. It is crucial to be aware that Google often updates its algorithms in order to improve the user experience.

Know your SEO Score!

    SEO vs Traditional Marketing

    SEO is a really effective, targeted marketing strategy. In contrast to other forms of broadcast marketing (mailers, TV, radio, and newspapers), you can target potential new clients with extreme precision.

    For instance, a television ad for your dealership is shown to a large audience. You’re trying to find that elusive needle in the haystack because, despite its wide appeal, not everyone who watches TV is interested in purchasing a car.

    Yet, a successful automotive SEO plan might use keywords to target those who are actively looking for a certain automobile.

    When you provide them with what they’re looking for, your dealership is more likely to draw them in and have them become customers through content. A customer searching for their dream car in your market will find your dealership’s website significantly easier if the content includes keywords like “Honda Civic Type-R for Sale in Atlanta, GA.”

    But, you must keep in mind that the landscape of SEO is constantly shifting. While conventional advertising channels haven’t changed much in decades, search engines like Google are constantly tweaking their algorithms. Although these adjustments are meant to make search engine results more relevant to users, keeping up with them can be difficult for busy marketing professionals.

    To ensure that our dealerships are not left behind, we at GoAutomotive Marketing make it our business to remain on top of any changes that search engines make to their algorithms.

    Automotive Local SEO for Car Dealerships

    The SEO strategies used by auto dealerships may be different from those that are successful for many other kinds of businesses. Take into account that the majority of your clientele consists of local motorists, with occasional regional variations. To be as successful as possible, your digital marketing strategy must use specialized methods. Reaching local customers can be accomplished via a variety of methods, including business listings. Using SEO for car dealers is a great way to attract customers to your website.

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    Why Should You Choose GoAutomotive Marketing For Automotive SEO?

    At GoAutomotive Marketing, we understand the nuances and intricacies of automotive SEO marketing. Our proven track record as an automotive SEO company has consistently demonstrated an increase in organic traffic and subsequent revenue for our clients. Dive into our Allied Motor Parts case study to witness firsthand how our strategies can reshape your dealership’s digital presence. Our knowledge of SEO for car dealers has helped us gain recognition and the ability to help our clients’ businesses grow.

    Know your SEO Score!

      Why Should Automotive Business People Choose SEO?

      By focusing on the keywords people use during the research and buying process, SEO for the automotive industry is created expressly to boost the possibility that customers who are truly looking for a new or used automobile will find your dealership.

      Google’s criteria for ranking webpages are quite precise and stringent. Dealers may increase the likelihood that their dealership will rank in the SERPs by implementing SEO. Google’s guidelines can help you improve the relevancy and quality of your website.

      Through increased exposure to your target market, your website traffic will grow along with your sales and conversions.

      Always keep in mind that only one dealer can appear in the top spot for any given search on Google and other search engines. When compared to the competitors, that place (and the ones below it on Page 1 of Google) will draw the majority of customer traffic and hence generate more sales.

      Our team of SEO experts at GoAutomotive Marketing has the knowledge and abilities to rank your dealership on the first page.

      Keywords are the Key

      You must start with a target in mind when creating an SEO strategy for the automotive sector. To separate one automotive SEO company from another, it is important to know what short- and long-tail keywords to use.

      Based on a thorough analysis of your local market, every GoAutomotive Marketing client receives unique target keywords. We choose the keywords that are most pertinent to your area, not just any collection of phrases.

      These keywords are intent-based to guarantee that our effort is concentrated on sending qualified traffic made up of customers who are prepared to make a purchase to your website. After you’ve decided on your target keywords, GoAutomotive Marketing develops original content to establish authority for those keywords.

      We don’t just keep mentioning them on a website in the hopes that Google will link your site to them, though. Our articles are purposefully written to be beneficial to your potential consumers.

      Organic Search vs Paid Search

      Think about this: Thousands of individuals searched on Google in the fraction of a second it took you to read the first portion of this line. Many of them were looking for local goods and services.

      Almost all of those users clicked on one of the first links they discovered on the SERP.

      Your dealership should be one of those top links.

      Using paid search is one technique to guarantee that your website shows up in one of the most sought-after top positions on the page.

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      real numbers

      Expect Great Things From
      Our SEO Agency

      Before After



      Annual Organic Traffic



      Ranking Keywords



      Annual Organic Traffic

      The Importance of Content Marketing

      The goal of content marketing is to connect the individual customer with the goods or services your company offers by developing content and context for a target demographic.

      In addition to written content, visual and audio content may also be used, depending on the target audience and the budget available. GoAutomotive Marketing puts a lot of effort into developing unique landing pages with vehicle content that is targeted directly at your prospective buyers.

      In order to further establish credibility and connect with your clients, we include connections to regional attractions (such as parks, historical sites, and natural reserves) in your area. While planning an SEO strategy for the automotive sector, keep this in mind.

      We also advertise brand-focused material to users in the neighborhood of your dealership and to customers who are specifically interested in purchasing your brand through our social media services. In order to increase interest in your inventory with high-quality, interesting content, our skilled social strategists use advanced targeting on Facebook and even remarket to your consumers.

      Link-Building for the Win

      Link-building is not just about getting external sites to link to you; it’s about establishing authority in the automotive SEO domain.

      If you want to boost the SEO for your dealership, link-building is a great way to make sure you have got everything covered and give your site more authority. To raise your website’s reputation among Google and other search engines, you must build high-quality links pointing to your site.

      Google examines links as a measure of quality, reputation, and authority in order to determine how to rank websites most effectively. The existence of high-quality connections was one of the first indicators that search engines could use in their complex ranking algorithms.

      GoAutomotive Marketing only seeks out reliable, pertinent websites with auto-related content (or interesting locales in your area). This makes sure that the website for your dealership is not mingled with spam and that we are promoting advanced relevancy between your website and the websites that connect to it. The GoAutomotive Marketing team is aware that not all links are created equally.

      Google has the ability to recognize whether a link is inappropriate and may choose to ignore it entirely. As a result, your website is vulnerable to penalties that expressly target irrelevant, man-made links. We take care to only link to the most reliable pages on your website.

      Know your SEO Score!

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        Local SEO Strategies for Car Dealerships

        Hyper-local targeting, local listings, and optimized location-based keywords are just a few tactics in the arsenal of a successful local SEO strategy.

        In addition to the Google My Business listing, Google also offers a variety of other online listings. Today’s web marketing relies heavily on company listings, yet many companies fail to make good use of them. For instance, they do not update their listing with accurate information or make the best possible use of keywords, photos, and videos. Future automotive SEO campaigns will put a strong emphasis on business listings. Remember that these features have recently undergone several adjustments from search engines, and this tendency will continue. As you can see, using the services of a knowledgeable automotive SEO company like GoAutomotive Marketing will help you stay on top of changes and make the most of their advantages.

        Social Media for Auto Dealerships

        Embracing platforms like Facebook, Instagram, and Twitter can amplify your dealership’s reach and enhance your automotive SEO efforts. Your target market should be able to reach you directly on the platforms you choose. Your target audience must find your posts on various channels relatable, pertinent, and interesting. For optimal value, they should have links that point back to your website or blog and possibly be keyword-rich as well.

        As you can see, a renewed emphasis on search engine optimization should be part of your auto dealership’s marketing strategy for the coming year. A good web marketing strategy involves more than just picking a few keywords and putting them into your content. It is becoming increasingly difficult to design algorithms for search engines, and they are frequently modified. We are a distinguished SEO firm in your area that specializes in serving car dealerships just like yours. We can elevate your marketing results in the upcoming year thanks to our expertise in this field and our dedication to giving each client first-rate service and outstanding outcomes.

        Automotive Social Media Marketing Services

        SEO can Increase Car Sales

        At the end of the day, the primary goal is to drive sales. A well-executed automotive SEO strategy directly translates to more visibility, more leads, and more car sales.

        Internet marketing is now frequently seen as a very cost-effective way to drive highly focused visitors to your website. While SEO techniques and Internet marketing are without a doubt long-term marketing tools, getting a fair return on your investment is another story.

        Due to the abundance of marketing options, most companies and auto dealers are unable to make the most of their marketing budgets. Car dealerships, unlike huge firms, lack the funds to fund marketing trials; as a result, once the marketing budget is assigned to a particular stream, there is no ability to change tactics.

        Fortunately, automotive SEO is quickly establishing itself as a very effective way to draw laser-focused traffic to a vehicle dealership without spending thousands of dollars on ineffective advertising. To enhance automobile sales, automotive SEO employs a highly successful blend of local search engine optimization, general search tactics, and particular marketing strategies.

        Know your SEO Score!

          How Does Automotive SEO Benefit a Car Dealer?

          By concentrating on particular demographics that draw people in your neighborhood who are looking to buy a vehicle, GoAutomotive Marketing supports auto dealers. The targeted method pushes your company to the top of the Google results page using resources like Google My Business, Google Maps, and targeted keywords. Search engines will display your company listing to customers who are around your auto dealership when they are directed to your website using this geo-targeting strategy, which is very effective. Users must be able to rapidly assess whether your website offers the information they need in order to stay on it. The information must also be absolutely captivating. In order to establish relevance and rank, search engines now take into account data such as click-through rates and the length of time a user spends on your website.

          Factors Involved in Ranking Pages

          • The use of keywords should be combined with interesting content that offers genuine value to your readers. The material shouldn't, however, be overstuffed with keywords. Based on thorough study, you must carefully choose the keywords and include them naturally into the article. Search engine rankings may be improved by using related keywords.
          • You must concentrate on improving the user experience because search engines take into account the amount of time a person spends on your website in addition to the clickthrough rate. Ensure that the layout of your website appeals to your visitors. It should also instantly catch the user's attention, perhaps with the help of headers or pictures. Also, it must load quickly and be simple to use.

          • Some of the more recent capabilities of search engines are also worth mentioning. From Google, large passages of text are now available as snippets on search results pages. Just the top ranking in the search engine results is eligible for the snippets, and the text is taken directly from the search engine. There are more elements that you can use, such as questions.

          • The amplification rate is used to determine search engine rankings. This implies that the website might be regarded as a reliable source to which other websites link. It might also have a ton of backlinks from websites that are related to it. The caliber of the citations and backlinks should be considered. Your website may rank better in search engines when reliable websites link to it.
          • The clickthrough rate is also impacted by the page details linked to your website. A page title, a good URL, and a meta description are some of these specifics. Ideally, these components should be keyword optimized. In addition, every page of the website should include the information, not just the homepage.

          SEO Ranking Factors

          See What All the Fuss is About

          To give customers the very best service in the automobile business, our automotive SEO product is constantly being improved. We are always accessible, and our knowledgeable crew never takes short routes. In order to best serve our customers, our product adheres to Google’s requirements and makes adjustments. Finally, we are aware that your success is also our success. We enjoy exerting ourselves to watch you advance! Get in touch with us right now to begin developing a strategy for you to outperform your rivals online and maintain that advantage.

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          Know your SEO Score!

            Six Reasons Why Automotive SEO is an Integral Part of Your Dealership's Digital Marketing Strategy

            With our automotive SEO services at GoAutomotive Marketing we will help your dealership grow in many ways. Here are six ways that our services will help your dealership grow.

            1. SEO ties in with your social media and pay-per-click campaigns to create a strong, unified digital marketing approach.
            2. To improve your website’s rankings and keep your dealership at the top of customers’ minds when they are ready to shop for their next car, automotive SEO integrates with all of the material on your website (landing pages, blog posts, videos) and social media.
            3. Did you know that rather than using their PCs, consumers are more likely to browse and shop on their smartphones and tablets? Your dealership may be losing key clients to your rivals if your website isn’t mobile-friendly. To ensure that your site loads quickly and is responsive on mobile devices, our professionals can assess your mobile SEO and provide remedies.
            4. Your dealership’s staff takes great pride in its community involvement. Make it simple for your neighbors to locate you if they need to purchase a vehicle! We’ll make sure that all of your online company listings are claimed and optimized in order to help you step up your local SEO game.
            5. Web crawling may sound ominous, yet it is crucial to your site’s rating. Search engines index information from websites they crawl in order to display it on search engine results pages (SERPs). Your website’s rating can suffer from broken links and missing pages. We’ll work with you to find and address these issues so that your website is in excellent condition for the next time the crawlers visit.
            6. Awareness/Visiblity. The goal here is to achieve that. Your dealership’s website can climb to the top of the organic search results from page two or three with a well-planned automotive SEO campaign (people often don’t click that far). You can even appear in the highly sought-after Snippet section of the SERP by producing high-quality content that increases your Page and Domain Authority.

            Implement the aforementioned automotive SEO services that we provide at GoAutomotive Marketing, and you will see how automotive search engine marketing can completely transform your dealership’s online presence.

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            Level Right Now!