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Automotive Local SEO

Online Reputation Management Tips for Auto Dealerships


Table of contents:

  1. Comprehending the Effects of Online Feedback
  2. Strategies for Encouraging Positive Reviews
  3. Setting Up a Review Management System
  4. Handling Negative Reviews Diplomatically
  5. Leveraging Positive Reviews for Marketing
  6. Implementing a Continuous Improvement Cycle
  7. Legal and Ethical Considerations
  8. Conclusion

A potential customer types the name of your auto dealership into a search engine, hoping to learn more about your services. Their discovery could heavily influence whether they choose to visit your showroom or a rival’s. In the digital era we live in today, your dealership’s reputation is entrusted to online reviews. A slew of positive reviews can be the magnet that draws customers in, while a handful of negative ones can do just the opposite. Comprehending the importance of online reviews is essential for any car dealership looking to succeed in a competitive industry.

Comprehending the Effects of Online Feedback

Online reviews do more than just populate your Google My Business page; they influence customer perceptions and decisions at a profound level. According to research conducted by BrightLocal, an impressive 87% of consumers in 2020 looked at online reviews for local businesses, which is an increase from 81% in 2019. For auto dealerships, where trust and credibility are paramount, positive reviews can be the tipping point that converts a browser into a buyer.

Strategies for Encouraging Positive Reviews

Proactive Communication with Customers

Asking for reviews might seem straightforward, but it’s an art form in itself. Timing and tone matter. The best approach is to integrate requests for reviews seamlessly into your service process. For instance, follow up a successful sale or service appointment with a friendly email or text thanking the customer and kindly asking them to share their experience online.

Delivering Exceptional Customer Service

The simplest strategy to garner positive reviews? Provide service that’s worth talking about. A pleased and appreciated customer is more inclined to share their experience. Whether it’s a follow-up call to ensure they’re happy with their purchase or going the extra mile during a service visit, using social media and online platforms effectively al customer care cultivates positive feedback.

Social media serves more purposes than just promoting. It is a powerful instrument for interacting with customers and motivating them to provide feedback. Regular posts that highlight customer testimonials or ask followers for feedback can boost your review volume and visibility.

Setting Up a Review Management System

Monitoring Online Reviews

Monitoring customers’ feedback on your dealership online is crucial. Tools like Google Alerts, ReviewTrackers, or even more comprehensive platforms like Podium can help you stay on top of reviews across various sites, enabling timely responses and insights into customer sentiment.

Responding to Reviews

The way you respond to reviews, both positive and negative, reflects your dealership’s dedication to customer satisfaction. Recognize the reviewer, express gratitude for the feedback, and respond to any particular concerns mentioned. This will not just satisfy the reviewer but also demonstrate to potential customers that you are focused and eager for customer service.

Handling Negative Reviews Diplomatically

Understanding the Customer’s Perspective

Every negative review provides an opportunity to understand your customers better. Often, these reviews highlight areas that might need improvement. If handled properly, showing empathy towards them can transform an unhappy customer into a loyal supporter.

Resolving Issues Promptly and Professionally

When a negative review surfaces, quick and professional resolution is key. Contact the reviewer privately if possible, resolve their issue, and invite them to update their review, reflecting the positive outcome. This demonstrates to potential clients that you are dedicated to solving issues.

Leveraging Positive Reviews for Marketing

Showcasing Testimonials

Don’t let positive reviews languish in obscurity. Feature them prominently on your website, in your marketing materials, and even in your showroom. This does not just strengthen your dealership’s reputation, it also utilizes social proof to draw in new customers.

Building a Positive Online Presence

A robust online presence built on positive reviews can significantly enhance your dealership’s reputation. Engage actively with reviewers, share their positive stories on your social platforms, and use their testimonials to attract new business.

Implementing a Continuous Improvement Cycle

Gathering Insights from Reviews

Reviews are a goldmine of insights. Analyze them to understand customer needs and expectations better, identify common pain points, and tailor your services to meet and exceed these expectations.

Training Staff Based on Review Insights

Use the feedback from reviews as a tool for staff training and development. Highlighting both positive and negative feedback during team meetings can help motivate staff and improve service delivery.

Navigating the legal landscape of online reviews is crucial. It’s vital to know the rules about soliciting reviews to avoid penalties. Ethically, it’s important to maintain transparency and honesty in how you gather and represent customer reviews.


Effectively managing online reviews is no longer optional for auto dealerships; it’s essential. Executing the techniques mentioned can assist in turning reviews into an effective promotional instrument that boosts sales and improves your dealership’s image.

Now that you’re equipped with strategies to harness the power of online reviews, why not take your dealership’s digital marketing to the next level? Consider GoAutomotive Marketing for expert assistance in Automotive Local SEO. Let us help you turn great reviews into lasting customer relationships!

Have More Questions related to Automotive Local SEO? Visit our blog section for more information. Contact our support team via email at marketing@goautomotivemarketing or call 1 (470) 791-9755 to clarify your doubts. The GoAutomotive Marketing Expert Support Team is happy to help you.


Brooklyn Johnson

Brooklyn Johnson is a seasoned expert in the automotive marketing industry, boasting a rich and extensive background spanning 20+ years. As a prolific author, Brooklyn has dedicated their career to producing insightful articles and thought leadership pieces that delve into the intricacies of automotive marketing. With an innate understanding of industry dynamics, Brooklyn Johnson continues to offer invaluable insights that drive success in the ever-evolving world of automotive marketing.